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Social media – now there is a job all by itself.

If there was one thing I could say to every small business owner it would be “don’t bite off more than you can chew”. An abandoned Twitter feed or blog with no posts is worse than none at all.

Social media has outstanding potential to drive customers and sales when you give it the right level of commitment. Just be careful not to underestimate the time or investment this may involve.

On a positive note, if you’re looking to start a sustainable social media presence then we’d best get talking. The very first step is deciding which social platforms are right for you and your business.